Love these cards scouted by pretty Paper Crave.
Singing has been my passion since I was a little girl humming the overture to the Nutcracker Suite (this is not a myth, ask my mother!). Singing, lifting the voice in song, connecting through music, is one of the most powerful and touching forms of communication. I (along with 59 other choristers) am excited to share the gift of song at the Vermont Symphony Orchestra and Chorus Holiday Pops concert. Join us! Or check out a holiday concert from one of the many Vermont groups!
The Word-of-Mouth Life of a Brand-Buzzing BzzAgent
We all know that person who is the first to try something new, and the first to talk about it. That person who makes us think “Yeah, I want to try that, too.” Mavens, brand ambassadors, early adopters – we have myriad names for them. BzzAgent takes that energy and excitement and channels it into brand conversations and action.
For readers unacquainted with BzzAgent, it’s the leading word-of-mouth (WOM) marketing network to try new products and spread word-of-mouth about those products. Anyone, anywhere can become a BzzAgent.
On Friday, I received a BzzAgent buzz kit on behalf of Tom’s of Maine, introducing the brand’s new line of toothpaste (Wicked Fresh!).
I’ve been a BzzAgent for two years, and I’ve had the good fortune to work on campaigns for Silk Soy Milk (I’m now addicted to their chocolate soymilk), Cover Girl Cosmetics (I have enough lip gloss to last me through the rest of the year) and Got2B hair products (which I never would have tried before, but now love). I’m a believer in what they do and the transparent way in which they do it (all BzzAgents are encouraged to disclose their affiliation with the company, which builds buzz for them, too)
Just check out the #imabzzagent conversation stream on Twitter to see the online conversation taking place among BzzAgents. You will see that BzzAgent gets people talking about brands online, but it also encourages offline conversations.
Take a peek at the Tom’s of Maine BzzKit in the photos above!
So what do I think of Tom’s of Maine? Well, they’ve already got me smiling due to their commitment to sustainability and social good (check out their packaging). And the toothpaste? Really great! Minty fresh breath.
“Corporations that publish will be more visible than anyone else.”
-Steve Rubel, Edelman SVP and director of insights
What do you think? Publish or perish?
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Social Media Spotlight: Scribd.com
Scribd.com is a reading and publishing platform that allows users to upload and share their written work in a social media environment. Authors, journos, communications pros…and brands are all jumping in on the opportunity. To date, millions of words have been uploaded and the site gets 65 million unique visits per month.
And it is integrated with Facebook (of course!) so Scribd can serve up reading recos to you based on Facebook information and let users see what their friends are reading or recommending on the site.
PRWeek writes: “Scribd acts as a medium that makes written communications dynamic and open. It’s also a way for brands and individuals to draw people to their message based on social media algorithms.”
PR pros (Edelman, Weber Shandwick) are now using Scribd to publish communications materials and journalists are using the site for research and source discovery. HP used Scribd to publish legal filings against CEO Mark Hurd, upon his acceptance of a job at Oracle.
Sounds like an amazing opportunity to spread brand messages and embrace the spirit of transparency and sharing that typifies our digital age.
